Time, time, time, time, time…
It seems to be the popular topic and “big issue” that most coaches cite as the biggest reason for their coaching business’ growth stalling out.
And you know what? Time really is a big issue… But the issue is not the problem that many coaches think it is.
This week, Amanda and Chris are discussing how your relationship with time can become your worst enemy in many different ways when it comes to your coaching business. Time is flying by and a lot of potential CEOs are wasting theirs away with self-doubt and the fear of just starting.
Don’t let time control you, take control of YOUR time. Let’s dig into takin’ control, and how to do it.
Come learn more in this week’s episode of The CRUSH Method Show.
Join the CEO Coach Community at The Coach’s Plaza at www.thecoachesplaza.com
Get the full vlog, transcript, and mp3 at https://bit.ly/3doMrWN
Transcript of Podcast - April 9, 2021
Hey, Hey, Amanda here. And I'm Chris Lavelle. And you're watching The CRUSH Method Show, and we are so pumped to talk to you about time, because we noticed that a lot of coaches talk about time being the big issue in their business. Like, not having enough time. Things are taking too much time, you know, in three years it'll be my time,
things like that. Exactly. And I used to tell myself the same thing. Like I used to really bemoan and complain about my lack of time. And I used it to really not do the things that I knew would help my life in general. Like it wasn't just about my coaching business. It was also my excuse for my exercise. You hit the nail on that.
It was an excuse for not getting done the things that you really wanted to get done. Absolutely. Absolutely. And so what we wanted to talk about this week is really some ideas that are meant to help you discover the truth, which is you have all the time you really need. That's right. You already have it. You have 168 hours a week and that's all you actually need,
but it's more a matter of how you use it that matters. And here's how I know that you have enough time, is we have a lot of kids. We do. We have like four kids, which is like a million. So it's a lot, it's a lot of kids. We also have this weird requirement that we can't be always working. Like we Like to be married as well.
Yeah. And I'm also a hardcore introvert. So I need a lot of time to reflect and to write and to get my head screwed on straight. So there's like, there's, there's all the time you need to do everything that you want to do. Whether it's to have a better financial position, to have better health, better relationships, start a family,
continue a family, get rid of the family, whatever it is that you're doing, whatever you need, you do have the time. And, and here's the truth. Everyone has 168 hours a week, 168, seven times 24. And you know, a lot of times people tell me, Amanda, I can't build a coaching business because I have a full-time job.
I can only spend five hours a week on my coaching business. It's going to take forever. Obviously, if you had 40 hours to work on something that would be better than five or 10. It'll go a lot faster then for sure, for sure. But we have worked with enough coaches over the years to tell you that if you have 10 to 15 hours of real dedicated focus time,
you can make meaningful progress in your business. And I don't just mean get the website done. I mean, you can have clients. And serve them powerfully. You can have Revenue coming in. This can be more than your side hustle. Absolutely. And all it takes is maybe a little sacrifice of the occasional Netflix. Right. Exactly. And I think the thing is,
is that maybe people do spend more time watching Netflix and things like that. But if it, if you were like me, that wasn't really the problem. It wasn't really that it was, it was more that I felt really obligated to try to be everything to everybody all the time. Oh yeah. Well, be a accomplishing executive back when you're in the corporate world,
to be a spouse and a mom to four kiddos and everything else. So there are a lot of demands on that time. A lot of roles you were trying to fulfill for, by the way, a lot of other people. Yeah. Other than you. I made myself hyper available. And because I was so hyper available, then people will, people would come to me and they would be like,
Oh Amanda can do it. Yeah. Just give it to Amanda. And this is actually a big issue. You know, a lot of people run into, especially if you happen to be working as a woman in corporate. In North America, for example. We tend to be the one to volunteer to do the team development activities. Or even If you don't volunteer,
you tend to be the one to get it anyway. Yep. We tend to be the one that sends the meeting notes. We tend to be the one that takes care of everybody all the time. See how you're taking on all of these other roles, whether you wanted to, or sometimes you're voluntold. Yes. And sometimes we feel a lot of moral conflict.
It's like, am I a bad person because I don't want to do the company picnic? So there's, there's a lot of reasons why we don't get great at time management. And I want to share with you a couple of tips to, to help you with being able to have it all, instead of doing it all by yourself perfectly. Because when I started asking for help and I started getting team members involved and,
and, and hiring contractors to do like little things, you know, tasks and smaller projects, it really made a huge difference to my satisfaction as I was learning and growing in my life. So are you ready to go? Let's go. All right, let's do it. So the first thing is, is that you suck at telling time. There's some truth right there.
Humans suck at telling time, you're not born with a watch on your wrist or in your head. You didn't get the phone, the instant you arrived on earth. No, we tell time terribly. So give it up, coach, give it up. You're not going to be able to tell time perfectly. And instead let's get realistic about time. Now,
what we mean by that, obviously you can probably read a clock. We assume that's true. We assume that's true. But what we mean is is that if you don't have the aid of a clock or a calendar, if you're not writing down, how long things take your estimate of how long things take is probably wrong. Well, and as an example in this,
when we talk to coaches and we've literally talked to thousands of coaches at this point, we ask, how long do you typically spend working in your coaching business? And if they're not really spending any time at all, they'll say, Oh, five hours. They always say five hours, always five hours always. And if they're spending a little more time,
they'll say 15. So the second answer that's common is 15. Very rarely do they go beyond on either of those two answers. Exactly. And, and it's because that's a guesstimate, that's an estimate of the amount of time. And when you, when you think about working in your coaching business, like how much of that time is really doing tasks that are going to build the actual business and how much of that is,
you know, consuming content or scrolling and, you know, stay here and finish this video, obviously, because it's going to help you with focusing on your time. But you know, again, like being more judicious with that time and, and understanding how much you actually have. Most people don't realize how much time they don't have. Right. And, and how much time is actually left at the end of the day.
That's right. And well, it's easy for it to fall into other things that scroll, you're talking about deciding to watch a murder mystery on Netflix or something like that. Instead of being attached to the real key for what's going to keep you focused. Why is it important to stop dreaming and wasting time on not your coaching business and instead focus on your coaching business,
being clear on that why is a real big mover of focusing on time. Exactly. It's huge. So many coaches will tell us things like, Oh yeah, I'm okay with this taking a long time. Oh yeah, I'm on the three-year plan or the five-year plan. Let's check in on this coach. Like your business is, is taking away from time with your family and time in a hobby and time on your health.
So why would you dabble with something like this? Right. I get dabbling with like crocheting or learning how to knit, but you know, if you're going to have a very casual relationship with it, you're probably not going to get very many, very much in the way of like, results. Well, let me just give you a real headline here. Let's say,
imagine that you're 50 years old and you're on the five-year plan. That means you're going to waste 10% of the life you could have been spending in your coaching business to that point, just kind of treading water, waiting to start your coaching business. That's actually, it's more than 5%. It's 10% at that point, yet five years, 10% will be wasted in that case.
Geez Louise, man, when you put it that way. Ah, really kind of makes you think about- 10% of your whole life? Do I really want? Is that right? Yeah. If you're 50 and you're on a five-year plan, you're spending 10% of your life waiting. He's right. I did the math. That's crazy. Yeah. And if you're even younger than it's even longer than that. Duuuude,
I don't think I'd be okay with that. No way really kind of puts it in perspective as to why you don't want to be pushing it out on the five-year plan. Instead you want to focus on, well, gee, how do I prioritize it now to get it in my life now instead of losing 10% of my life waiting for that time to finally start. So good.
I think, I think that part of why people kind of dabble with it is, is they think that coaching businesses are either really easy or really hard. And the truth is it's somewhere in between. It is. Absolutely. Yeah. It's, it's not really easy, but it's also not really hard. I mean, like you don't have to have the brick and mortar. That's true.
You don't have to have the, the capital, you don't need a bunch of employees to get started. So it's, it's a lot easier in those regards, but what makes it really tough is, is really this, the second big thing, which is setting the boundaries and dedicating your focus to actually doing it. You know, what it actually means then,
you know what, the hard part of the coaching businesses, it's you coach, in your boundaries. It is. And, and like, that's so hard to take in and to hear. And the only reason why we're saying it, just because we have to hear it, we have been through it, like, like we, we definitely embarked on this journey thinking how hard can it be?
You know, we're, we're pretty educated. You know, we have undergraduate degrees and stuff. So I guess that means something. We both went into corporate roles, you know? So, so we thought we had a reasonable expectation, I guess that, you know, we're hard workers that, you know, there's, there's all these reasons why we would be very successful and those reasons are valid.
And. We didn't know anything about internet marketing. We didn't magically come out knowin' it all. You have to go learn it, coach. We didn't know how to hire team. We did not know how to coach people effectively. We did not know how to have a sales call. Like we owe the things we did not know. Well,
I mean, to be perfectly blunt, as Amanda highlighted a minute ago, a big challenge is boundaries and focus. Well, we're not both good at boundaries and focus. I'm really good at boundaries. She's really good at execution and focus, but we had to work together on that to work and overcome that big challenge of not setting good boundaries collectively in the business and not focusing on the right priorities collectively in the business.
Exactly. Now, you know, that's part of why we developed the Coaching Biz Accelerator Program, which is our signature program for helping coaches to really set an actionable action plan and have boundaries and have focus, like that program does teach you the mechanics of how to build a coaching business virtually and online. But I think the bigger thing that it really shows you is how to think like a CEO and make decisions that are going to serve you.
And, and a lot of those decisions have to do with you deciding what those boundaries are, and you deciding that you're going to have that focus because that's going to be really key to your success. Now there is a third tip and I'm happy to share it with you in our full training on this. Come join us. Which you can find in The Coach's Plaza.
That's our free Facebook group, it's up in the guides area within the group. We would love to have you come join us in that group. So just go to a link around this video, come and join us or go to www.thecoachesplaza.com. That's coaches like coach E S plural coach E S plaza.com. And it'll take you to our Facebook group directly where you can get the entire training and a whole lot more.
So come check it out, coach. We, we can't wait to see you there. See you soon. MWAH. Bye.